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Retail.
Built alongside you.

We help emerging brands enter and grow retail in the Benelux. From getting retail-ready and opening the right doors to managing the business once you're on shelf.

Not from the sidelines. In the day-to-day of retail.

So founders can focus on building the brand, while we build the retail business behind it.

Understanding what retailers need.
Building what brands can grow on.

Getting on shelf is only the beginning.

A listing is a milestone. Making it successful is where the real work starts.

From pricing, margins and retailer fit to sell-through, forecasting and account management, we focus on what happens before, during and especially after launch.

With experience from both the retailer and brand side, we understand what it takes to enter retail, perform in it and grow from it.

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Three stages. 

01

Build

Building the commercial foundations retail requires: pricing, margins, positioning and retailer fit.

02

Launch

Buyer conversations, negotiations and launch execution to get retail off the ground.

03

Perform

Forecasting, retail management and commercial optimisation that makes retail perform.

International brands entering the Benelux. Dutch brands ready to scale.

Entering the Benelux market

Navigating a new market is complex. We stand alongside you from start to finish to ensure a successful market entry. Together, we build a solid and scalable foundation in retail, setting you up for long-term success in the Netherlands, Belgium and Luxembourg.

Scaling in retail

We have seen first-hand how many successful brands struggle to scale in retail. We harmonize target audience, pricing, brand identity and sales channels into an end-to-end commercial strategy and execution. This ensures your product can scale faster while brand power is strengthened.

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Retail environments we know from the inside.

We work with a carefully selected network of retailers across the Netherlands, Belgium and Luxembourg.

Few brands. Real partnership.

An extension of your commercial team.

From retail readiness to sell-through.

Ready to grow your brand in Benelux?