Your brand's home
in the Benelux.
Studio of Frame is a growth partner for beauty and wellness brands. We combine brand strategy, financial optimization and retail expansion to build brand presence that lasts.
We are not an agency.
We are not a consultancy.
We are a commercial extension of your brand.
We cover both sides of the negotiation table.
Studio of Frame was founded by Juliette van der Werf and Isabella Leeuwaarden, two lifelong friends with one shared passion for scaling brands. After a decade of separate careers in retail, they joined forces to help beauty and wellness brands drive sustainable growth within retail.
Combining Juliette's background in buying and commercial planning with Isabella's expertise in revenue management and retailer relationships, they bring together the full commercial picture. They understand how buyers think, how brands perform and how to bridge that gap.
Not a consultancy. Not an agency. A personal partner that builds alongside you.
International brands entering across the Benelux. Dutch brands ready to scale.
Entering the Benelux market
We guide you through market entry from start to finish, building the retail foundation for long-term success across the Netherlands, Belgium and Luxembourg.
Scaling within retail
We help you build a strong foundation so scaling your brand becomes easy. We make sure that your target audience, pricing, brand identity, marketing and sales channels all work together.
We step in, take ownership and build alongside you.
Where our brands are listed.
We work with a carefully selected network of retailers across the Netherlands, Belgium and Luxembourg.
Obsessed with brands. Addicted to retail.
We have 10 years of experience in FMCG and retail and a shared obsession with scaling brands.
We are the commercial extension of your brand.
We don't advise from the outside. We take commercial ownership and build alongside you.
We cover both sides of the negotiation table.
With backgrounds in buying and sales, we understand how retailers think and what brands need to deliver.